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G59’s Night Lovell has quickly become one of Canada’s fastest rising hip-hop artists. Since his earliest successes with his debut release of Concept Vague, his following at Spotify has been growing by nearly 20,000 listeners on a monthly basis. He has 750 million-plus Spotify streams worldwide, 4.5 million Spotify monthly listeners, 750k Instagram followers, and 24 million plays on SoundCloud. On YouTube Lovell has reached over 200 million views with viral videos for Lethal Presence, Bad Kid, Alone, and others. He has been featured as part of the Juno Awards Underground Rising Documentary series and has received significant coverage by some of North America’s most influential online media outlets including Pigeons and Planes, Pitchfork and Rolling Stone to name a few. On his last two tours throughout Europe, he has sold out 28 shows in 32 markets as the headline attraction (Moscow, Amsterdam, Milan, Berlin, and many others).
Infusing dark, experimental sounds with hip-hop soundscapes, Night Lovell’s first album Concept Vague included the hit single Dark Light that accumulated millions of plays and paved the way for G59 Records to keep driving the nail with follow-ups. The single’s video currently has over 28 million plays on YouTube and upon initial release catapulted Lovell into the spotlight where he has remained ever since. With all the statistics from SoundCloud platforms, Lovell undertook tours of Europe and Canada that were an instant hit with the underground music fan base.
Lovell’s latest album – Goodnight Lovell – was released in February of 2019 has now crossed 160 million streams on Spotify alone. The album is a dark and haunting embodiment of Lovell’s fantasies and nightmares. Now over the years since this release, he has done major festivals like Rolling Loud, has done shows and toured all over from Canada, the United States , Europe, Australia and has amassed a huge following that has been craving a new release.
Night Lovell has a busy 2021 on the horizon with a 15-track album set to be released in Q1 (his debut album with G59 Records) in the works as a follow up to the successful Goodnight Lovell and a slew of music videos dropping this fall, Lovell has plenty coming down the pipeline for his hungry fanbase. Lovell’s first single “Alone”of the upcoming album dropped in September and a second single is slated for November which will also be accompanied by a music video and animated visuals. There’s plenty to be enamored with when it comes to Ottawa-native, His 2021 album Just Say You Don’t Care has amassed over 200 million streams on Spotify alone. In 2020 he signed with NEXT Models and in Q4 of 2022 he has his sophomore album under G59 Records set to be released (title pending). Lovell dropped the track “Mr. Make Her Dance”, the first single off of the aforementioned album which garnered nearly 10 million streams in its first month. Catch Night Lovell on tour this fall with both North American and European dates in the works.